Savita Hanspal, Ph.D

Assistant Professor of Marketing,
Business Administration Department, SUNY Potsdam
State University of New York

Savita Hanspal Ph. D. is an Assistant Professor of Marketing in the Department of Business Administration at SUNY Potsdam. She has a rich and diverse experience of teaching undergraduate and graduate students in the US and India.


A publication is something made to communicate with the public. Publications are usually printed on paper (like magazines and books). 

Savita Hanspal, Ph.D

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Media appearances are an important part of many book launches and a great opportunity to spread the word about your book. 

Savita Hanspal, Ph.D

Posts & Articles

  • Dickstein Sam, Savita Hanspal, Christy McCombs, JP Reagan Jackie Sube, Sadie Moran & Mathew Scott. (2018). Business Model and Customer Relationship Management of a Pharmaceutical Distributor: A Case Study, extended abstract published in proceedings of ACME Conference, 2018.

  • Hanspal, S (2013, July). Regulating Advertising, THE INDIAN CONSUMER: a symposium on strengthening consumer awareness and rights, Issue 647.

  • Hanspal, S. (2013, March). A Reflection on Consumer Rights. Consumer Voice.

  • Hanspal, S. (2012, December). Re-Interpreting Rights for the Modern Day Consumer. Consumer Voice.

  • Hanspal, S. (2009, December). Revisiting MRP. Consumer Voice.