Savita Hanspal,



Savita Hanspal Ph.D. is an Assistant Professor of Marketing in the Department of Business Administration at SUNY Potsdam. She has a rich and diverse experience of teaching undergraduate and graduate students in the US and India.


She has been a Board member at the New York Capital Region American Marketing Association (NYCRAMA) where she served as VP research and analytics as well as EVP communications and mentored college students who chose careers in the marketing field. Prior to this, she has been a Board member at nonprofit organizations for consumer education and women empowerment.


She is also actively involved in the fields of social responsibility of business and sustainable development and has been a consultant on national and international projects.



  • Doctor of Philosophy (Ph.D.)(Marketing) University of Delhi, India. Thesis: Lifestyles of Middle-class in Delhi: Implications for Marketing Strategies. Supervisor: Prof D.P.S. Verma.

  • Master of Philosophy in Marketing (M.Phil.)(Marketing) University of Delhi. Minors: Research Methodology, Quantitative Techniques, Operations Research. Dissertation: Role of packaging (Pharmaceuticals, Fast Food, Bakery products), Supervisor: Prof D.P.S. Verma.

  • Master in Commerce (M.COM.), University of Delhi. Major: Marketing, Finance.

  • Bachelor in Commerce (B.COM.(Honors)). Shri Ram College of Commerce, University of Delhi. Major: Business Management and Administration.

  • High School, Central Board of Secondary Education, Delhi. Courses: Economics, Domestic Science, Sanskrit, English, Hindi.

Professional Certifications

  • Certificate in Digital Marketing. June-September, 2015.

  • The Digital Marketing Boot Camp, AMA Marketing Educators Conference, August 2015.

  • Web Training on teaching Internet Marketing. AMA, May 2015.

  • Certificate in Data Scientists Tool Box. Coursera, John Hopkins, April 2015.


  • Fall 2016-present: Assistant Professor of Marketing, School of Education and Professional Studies, Department of Business Administration, State University of New York (SUNY), Potsdam, New York.

  • Online Teaching MBA Students: Empire State College, NY

  1. Summer 1 2018: Marketing Research for Decision Making

  2. Fall 2018: Marketing Research for Decision Making.

  3. Spring 2019: Strategic Global Management

  4. Summer 1 2019: Strategic Global Management

  • July 1, 2011-Spring 2016: Assistant Professor of Marketing College of Saint Rose Albany, New York.

  • 2016 Spring: Adjunct RPI, Lally School of Management, Invitation to teach Marketing Research.

  • 2015 (Fall)-2016 (Spring): Adjunct, Siena College.

  • 2010-2011: Adjunct, Medgar Evers College, CUNY, Brooklyn, New York.  

  • 1997- 2010: Associate Professor in Business Administration, Kamala Nehru College, University of Delhi, India.

  • 1990-1997: Assistant Professor, Kamala Nehru College, University of Delhi, India.

  • 1983-1990: Lecturer, Kamala Nehru College, University of Delhi, India.

Courses Taught

  • Undergraduate level: Digital Marketing, Social Media Marketing, Marketing Research, Principles of Marketing, Services Marketing, International Marketing, Advertising Management, and Integrated Marketing Communications, Consumer Behavior, Retailing, Principles of Management, Marketing Management, Business Law.

  • Graduate-level: Marketing Research, Marketing Management, Strategic Marketing, Strategic Brand Management, Market Decision Making, Sales Management, Sales Promotion, and Personal selling, Consumer Behavior, B2B Marketing, Organizational Behavior.

Board Memberships

  • Board Member & Treasurer, Women’s Leadership Initiative (YWLI), Potsdam, New York. April, 2017-till date.

  • VP Research and Analytics, NYCRAMA, September 1, 2015, to December 2016.

  • EVP Communications, NYCRAMA (New York Capital Region American Marketing Association) July 2014- August 31, 2015.

  • Member, Governing Council, VOICE, India. 2015-present.

  • Member Board New York Capital Region American Marketing Association (NYCRAMA), 2013-present.

  • Member, Academic Council, Rai Business School. 2009-10.

  • Honorary Member, Governing Council, Draupadi Trust, 2009-2012.

  • Member, Board, VOICE (Voluntary Organization in the Interest of Consumer Education), India 2008-12


  • Teacher Appreciation Award, Phi Beta Gama, Department of Business Administration, School of Education and Professional Studies, SUNY Potsdam. December 2017.

  • Appreciation Award, International Students Organization, The College of Saint Rose, NY. March 2015.

  • Meritorious Service Award, Kamala Nehru College. University of Delhi; November 2008.

  • Innovative Teacher Award, Lion’s Club, Delhi, India; 2000.

  • National Cadet Corps. Women Officers’ Training School, Gwalior, M.P. India. Second Position in the Pre-Commission Course.1988.

  • Ministry of Education and Social Welfare, Government of India, National Merit Scholarship, 1977-1980.

  • Central Board of Secondary Education, Delhi. The second position in Arts Group, 1977.

  • Nehru Bal Sangh, New Delhi. Third prize in All India Essay Competition, 1976.


  • Session Chair, 7.2 Marketing Management Association’s Fall Educators Conference, 19-22 September 2018.

  • Faculty member, Omnicron Delta Epsilon, Beta Omega Chapter of NY.

  • Certificate of Appreciation, Course Reviewer for BlackBoard Exemplary Course Program and for a commitment to excellence in online education, NY, May 2013.

  • Convenor, Panel on Call Centres, at National Mirror Committee, COPOLCO, Bureau of Indian Standards, New Delhi, 2009-2011.

  • Member Indian Delegation: COPOLCO (International Consumer Policy Committee). 2009-2013.

  • Member, National Mirror Committee (NMC), COPOLCO, Bureau of Indian Standards. 2009-till date.

  • Member, Indian Delegation on ISO 26000: Guidance Standard on Social Responsibility at the ISO meeting at Quebec City, Canada, representing the SSRO Category, as member of National Mirror Committee, Bureau of Indian Standards, from 16th -22nd May, 2009.


  • Member, American Council on Consumer Interests, (ACCI) 2019-20.

  • Member, International Society for Development and Sustainability (ISDS), Japan. 2013-present.

  • Member, Midwestern Business Administration Association (MBAA) International 2013-present.

  • Member, New York Capital Region Chapter of American Marketing Association. 2011-present.

  • Member, American Marketing Association, 2010-present.

  • Women’s Academy of International Business (WAIB), UK. 2006-08.

  • Academy of International Business (AIB), UK. 2004-08.

  • All India Management Association (AIMA), 2002-2012.

  • All India Accounting Association, 2001-present.

  • All India Commerce Association, 1999-present.