​Publications: Peer Reviewed Journals

  • Hanspal, Savita and P. Raj Devasagayam. 2017. Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods. SAGE Open Journal, January-March: 1–18 © The Authors, hDttOpsI://1d0o.i.1o1rg7/71/02.1157872/241450812464607176362775.

  • Lakshminarayanan, S. Maggio, E. and Hanspal, S. 2014. A Hasty Firing – Disaster or Opportunity. Journal of Critical Incidents: Society for Case Research, 7, 145-148.

  • Lakshminarayanan, S. and Hanspal, S. 2014. Cupcakes by Elizabeth: A Flash in the Baking Pan or Here to Stay. The CASE Journal[1], 10(2).

  • Lakshminarayanan, S. and Hanspal, S. (2013). The Fiasco on Friday. Journal of Critical Incidents: Society for Case Research, 6, 88-91.

  • Hanspal, S. and S. Lakshminarayanan (2013).  An Exploratory Study of Institutional Attitudes In Promoting Sustainable Consumption In India. Journal of Sustainable Development, Canada, September, Vol. 6, No.9.

  • Hanspal, S. (2011). ISO 26000 and social responsibility towards consumers: implications for marketers. Proceedings AMA Summer Educators Conference, 2011.( ISSN: 0888-1839 ISBN: 0-87757-347-6), 22, 109-116. This paper was peer-reviewed for acceptance and presentation.

  • Hanspal, S. & D. Kumra. (2009). CRM in credit/debit and ATM cards: Focus on complaint handling. Review of Business Technology and Research, (ISSN 1941-9414), 2(1), 1-9. 

  • Hanspal, S. & D. Kumra (2009). Bank practices regarding the issue of plastic money in India. NICE Journal of Business, (ISSN: 0973-449X), 4(2), 97-106.

  • Hanspal, S. & NK Chadha (2006). Economic Aspects of Ageing. Journal of Interpersonal Relationships, (Print ISSN: 1535-0770; and electronic ISSN: 1535-0932), 4(1), 81-92.

  • Hanspal, S. (2006). The media scene in India: Implications for the media planner.  NICE Journal of Business, (ISSN: 0973-449X), 1, 97-106.

  • Hanspal, S. (2006). Channel-switching: A challenge to television advertising. Delhi Business Review, (ISSN: 0972-222X), 7, 71-79.

  • Hanspal, S. (2002). Consumers’ lifestyles and reading habits: Implications for advertising. Review of Commerce Studies, 20-21, 101-117.

  • Hanspal, S. & S. Sengupta (2001). Blood donation: A marketing perspective. The Indian Journal of Commerce, (ISSN: 0019-512X), 54, 132-137.

  • Verma, D.P.S. & S. Hanspal (2000). Influence of lifestyles on consumers’ buying behavior. PARADIGM, (ISSN 0971-8907), 4, 52-65.

  • Verma, D.P.S. & S. Hanspal (1999). Lifestyles of the middle-class: Implications for advertising. ABHIGYAN,  (ISSN 0970-2385), 17, 25-34.

  • Verma, D.P.S. & S. Hanspal (1999). Lifestyles and their implications for services marketing Indian Journal of Commerce, (ISSN: 0019-512X), 52, 31-42.


  • Hanspal, S. (2010). Consumption of Sustainable Tea/Coffee in India. New Delhi: Partners in Change.

  • ·Khanna S.R., Hanspal, S. et al. (2007). Consumer Affairs. New Delhi: Universities Press India and University of Delhi (Textbook) (ISBN 13: 978 81 7371 581 5; 10: 81 7371 581 5).

  • Hanspal, S. (2001). Advertising and marketing strategies: A lifestyle approach. Delhi: New Century Publications. (ISBN 81-7708-005-9).

  • Accepted for Publication

  • Lisa Rufer, Rosalyn Rufer & Savita Hanspal.  Comparison of Micro and Larger Organizations

  • In the Use of Social Media for Business to Business Customers Encyclopedia of Organizational Knowledge, Administration, and Technologies, 1st Edition: (formerly the Encyclopedia of Information Science and Technology), July 2020.

Under Publication:

  • Hanspal, Savita. How effective is the self-regulation of advertising in the US?. Under Review.

  • Khanna S. R. and Savita Hanspal (expected 2019). Consumer Relations and Customer Care (Second Revised Edition for use as a textbook for students in India). Expected date of Publication November 2019. Editing in progress.

Book Chapters

  • Hanspal, S. & Sriram Khanna (2012) Package Labelling in India: Impact on Consumer Welfare in Consumer Protection in India: Policies and Case Studies.  eds. Prof Suresh Mishra, Sapna Chadha and Mamta Pathania. New Delhi, Concept Publishing Company (ISBN-13:978-81-8069-874-3)

  • Hanspal, S. (2012) Regulating Plastic Money in India-Evaluating RBI Guidelines. Emerging perspectives in Consumer Welfare: Twenty Five years of Consumer Protection Act eds. Prof Suresh Mishra and Dr. Sapna Chadha. Published by IIPA, New Delhi.

  • Hanspal, S. (2010). Regulating Competition in India. In Consumers, Consumerism and Consumer Protection: Indian Context, KN Bhatt, Suresh Mishra, and Sapna Chadhah, New Delhi: Centre for Consumer Studies, Indian Institute of Public Administration in collaboration with Abhijeet Publications.

  • Hanspal, S. (2009). Consumer rights. In: Politics, ethics and business responsibility, K.V. Bhanumurthy & U. Krishna (Eds.), Pearson (ISBN 978-81-317-3147-5).

  • Hanspal, S. (2009). Consumerism and its impact under the auspices of globalization in India. In: India in the globalizing era-A A multidisciplinary perspective (Eds.) S. R. Raj & M. P. Singh, New Delhi: Manak. (ISBN 978-81-7831-161-6).

  • Hanspal, S. (2009). Ethical issues in advertising. In: Politics, ethics and business responsibility. K.V. Bhanumurthy & U. Krishna (Eds)., Pearson Publications (ISBN 978-81-317-3147-5).

  • Hanspal, S. (2006). Consumer Protection Act, 1986. In: Human rights, gender, and environment. Tapan Biswal (Ed.) New Delhi: Viva. (ISBN 81-309-0294-X).

  • Hanspal, S. & D.P.S. Verma (2002). Identifying consumers’ lifestyles: Application of factor analysis. In: Research methodology in management: Theory and case studies. P.P. Arya & Yeshpal (Eds.) New Delhi: Deep and Deep (ISBN 81-7629-340-7).

  • Hanspal, S. (2002) Problems faced by consumers. In: Consumer Protection. New Delhi: CBSE.